Boost Conversions With Salesforce Marketing Cloud Survey Tool

A marketing cloud survey tool helps you boost conversions and get customer feedback. See here how to use it and create optimized forms.

marketing cloud survey tool

The experience customers have on a website is a good indicator of the importance a company gives. For this reason, implementing Salesforce with a marketing cloud survey tool is a top choice. Use an advanced survey tool to gather customer feedback and act on it.

As a digital marketer, you want to find out how your marketing campaigns work, how the platform responds, and what you need to optimize. So, getting actionable feedback from customers is a must for any business.

In this article we will go over about the types of surveys Salesforce users implement to boost conversions, how to use the marketing cloud, and how to get customer data. Lastly, we will see some tricks on how to increase completion rates.

Blog post image

Boost Conversions With the Best Salesforce Marketing Cloud Survey Tool

Create surveys and customer relationships with these four types of interactive email forms to boost conversions. They easily integrate with Salesforce marketing automation systems and offer top data extension features.

Post-Purchase Surveys for Site Visitors That Complete a Sale

Whenever someone completes online sales, they might be engaged in taking a few minutes to fill in a post-purchase survey. Such form submissions are quite accurate, as the customer experience is still fresh in their minds.

Focus on creating form fields that are easy to read and quick to fill in, so define the functionality beforehand. Post-purchase survey data is a great indicator of what works for the customers, from personalization of products to success of order completion.

Salesforce marketing cloud helps with this aspect as it has a user-friendly dashboard and it's easy to create surveys.

Blog post image

Marketing Cloud Survey Tool to Gather Customer Feedback

Collect real-time answers through an interactive email form for feedback. It is a good idea to use this type of survey tool especially if you are testing new products, new web landing pages, or even payment methods. The moment customers hit that submit button, they expect quick results.

Since you get the feedback in real-time, use this opportunity to solve issues with Salesforce marketing cloud. When you integrate with Salesforce to gather this data, you can automate reports and track business performance.

Use Surveys to Figure Out Why Customers Abandon Their Carts

Online shopping is a tedious job for eCommerce website owners as many possible clients browse and abandon their carts. This is where short exit-intent surveys come in hand.

Before they leave your website without finishing a conversion, prompt them to quickly answer the question "Why?". This way, they don't waste too much time filling in a form, and you can figure out ways to boost sales based on their answers.

You can also launch short email campaigns to get customers attention. Remind them about their cart, or that products in it are no longer available.

Guide Your Customers Through Your Website

In online commerce, keeping communications between clients and producers is important. By using a Salesforce marketing cloud survey tool, you can guide customers through your website.

Create a few short form fields asking questions about their preferences, their needs. Get to know them before they make a purchase and ensure they're coming back for more. Think about creating this survey on the landing page of your website so it pops up.

If customers have left without services, use email marketing tools to offer recommendations and automate tasks. By offering dynamic content based on their preferences, you get better customer experiences.

Blog post image

Best Practices to Maximize Survey Completions

With all this technology and user friendly dashboards, marketers struggle to get higher completion rates from visitors. Here are some best practices to ensure people can fully fill in a form when you need them to.

  1. Save everyone time: Try to structure as efficiently as possible the questions depending on what you want to find out. This way, users are more inclined to take 3 minutes to answer some questions than think about what to select. The less questions and the less time it takes to fill in the form, the better.
  2. Include deals: People need incentives to fill in a form, so think about offering a discount or a free product for their next purchase if they complete the survey. See the conversions skyrocket if the deal is good.
  3. Where do you find the customers?: This is a good question to ask yourself when distributing your survey. Do your customers check their emails? Do they prefer to talk on the phone? See where your target audience is, and adapt your form to that channel.
  4. Track the insights: Keep all your visitors data in one place and make sure you don't ask for it again, unless you have to update the data base.

Frequently asked questions

From the blog

The latest guides and reviews in the software world